The Belmo blog

Plain-English guides on websites, trust pages, content planning, local search, site speed, shop photos, email lists, ingredient labels, holiday order cutoff dates, account handovers, stock counts and cozy printables.

Beauty business

Holiday Booking Plan for Nail and Lash Techs

Fill November and December without a flood of messages: when to open holiday books, how to take deposits, sell gift vouchers and rebook every client.

7 min read · 19 Oct 2026

Small business websites

How to write an About page that earns trust

Write an About page that earns trust: what visitors look for, how to show real people and proof, a section-by-section outline and the mistakes to avoid.

8 min read · 16 Oct 2026

Website grading

What a Website Grade Actually Measures

See what a website grade measures: speed, mobile, search and security checks, how the four scores combine, and how to read each one to decide what to fix first.

7 min read · 16 Oct 2026

Local search

Local Search Basics for a One-Location Business

A practical local search plan for one location: map listing, consistent details, service pages, reviews and a simple monthly routine you can keep up.

6 min read · 16 Oct 2026

Website copy

How to Write a Services Page That Converts

Write a services page that turns visitors into enquiries: lead with the customer's problem, show clear steps and prices, add proof and one obvious next step.

6 min read · 16 Oct 2026

Movie nights

How to keep a watch log you'll actually use

A watch log fails when it feels like homework. Learn what to record, which format sticks, how to rate honestly and how to review monthly, in a minute a film.

7 min read · 16 Oct 2026

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